Unlock the Secret Behind Every Bestselling Novel
Why Consequence Is the Key to Powerful Storytelling
Stories endure because they are driven by consequence. Action alone is static, weightless. For a story to move—to matter—each event must collide with resistance, forcing the next moment into being. This is the brutal elegance of narrative: the "But, Therefore" rule.
It isn’t enough for things to happen. They must unravel. They must spiral. A character ch…
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